Share of population using e-commerce in Finland 2018, by category
Published on: Thursday 16 May 2019
This statistic displays the share of consumers using e-commerce in Finland in 2018, by product category. During that year, over half of the respondents stated purchasing clothes, shoes, and accessories online. The second most purchased product category through e-commerce was health and beauty products with 36 percent, followed by physical media with 32 percent. The least purchased product categories online were building materials and erotica with seven percent each.
News source: https://www.statista.com/statistics/965142/distribution-usage-e-commercer-by-category-finland/
